VIP Parking

Reserved Area in Prime Parking Lot

Stocked Commemorative Cooler

Special-Designed Cooler Stocked with Drinks

NASCAR Legend Meet & Greet

Meet a NASCAR Legend at Check-In


Big One on the Boulevard Access

Talladega Plus (Excludes Ticket)

Upgrade your ticket by adding the Superspeedway Plus package at the GEICO 500. This package offers you exclusively available upgrades in experience, convenience, hospitality, and service. You’ll enjoy VIP parking, a stocked commemorative cooler, access to the Talladega Garage Experience and Big One on the Boulevard, & all of your race weekend essentials.

Race Experience Schedule

Friday, April 19th: Big One on the Boulevard

Saturday, April 20th: Ag-Pro 300 (NASCAR Xfinity Series)

Sunday, April 21st: GEICO 500 (NASCAR Cup Series)

Services &

You will make memories from start to finish with the Superspeedway Plus upgraded experience at the GEICO 500. Each day, you’ll enjoy the convenience of VIP parking where you’ll be greeted by a Guest Services rep and a NASCAR Legend. From there, you’ll receive your credential, radio scanner, and gift items before heading over to the Talladega Garage Experience to rev up your race day.

  • Reserved VIP Parking
  • Meet a NASCAR Legend at Check-In
  • Talladega Garage Experience Access
  • Big One on the Boulevard Access
  • Stocked Commemorative Cooler

Your Superspeedway Plus experience begins once you purchase your package as our Guest Services team will be available to help you get ready for your race weekend. Once you get on-site, our team will be there for you from arrival to departure to ensure that you have a memorable race weekend. Our team will also provide shuttles to and from the infield to maximize your time. Most importantly, we will make sure these memories stay with you for years to come as our professional photographers will capture your key experiences.

  • Race swag, credential, and program
  • Guest Services staff before race & on-site
  • Professional photography to capture memorable moments
  • Race Program


  • First Access to Nascar Packages
  • VIP Experiences
  • Exclusive Deals & News
  • Updates on Our Offerings
Elevate is an Official Experience Partner of Talladega Superspeedway.

Please note that all sales are final. For information regarding your purchase, please reference our Purchase Policy.